August 28, 2017

Introducing XML Sitemap Support for Public Help Centers

As of today, all public Help Centers will get an XML sitemap that can be submitted submit to Google and other search engines.

The sitemap for your site is available by appending /sitemap.xml to your site’s URL (eg. and will contain links to:
  • Homepage
  • Sections
  • Topics
  • Articles
If you manage a multilingual Help Center, links for every language will be found in the Sitemap.

Do I need a sitemap?

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

While it is not a necessity, submitting a sitemap will ensure that Google knows about all pages on your site. This is especially important for a public Knowledge Base / Help Center as your customers first search interaction will often be an external search engine. Making sure all of your pages are found and indexed will increase the probability of a customer finding your help articles.

How do I submit a sitemap to Google?

We’re automatically including the link to your sitemap in your site’s robots.txt file (, so search engines should pick it up by themselves.

You can still submit it manually through Google Search Console if you’d like: